Praveen Tak
03 — WorkSelected projects and case studies.SYS_2026

DESIGO® Milk — Website

Editorial brand website that tells the story of traceable milk, from indigenous cow to returnable glass bottle.

DESIGO Milk website — "Tradition is the source. Technology protects the journey." over a seven-step traceability line on deep green

What was built

  • One bottle and almost nothing else in the hero; the page then turns the bottle into the story — milk, forest, farm, breed.
  • A seven-step “cow to bottle” journey, natural-history breed plates, a living traceability map and a sixteen-check quality card.
  • An SVG logo that writes and un-writes itself, line-mask headline reveals, and motion that respects reduced-motion preferences.
  • The mobile layout is designed separately, not shrunk from desktop.
  • Explored 55 documented design styles with JSON tokens before committing to the final direction.
MASTER 26 product world — forest canopy, twenty-six herbs
Fig. 01 — MASTER 26 product world — forest canopy, twenty-six herbs
The cows of this land — indigenous breed plates
Fig. 02 — The cows of this land — indigenous breed plates
Know where your milk comes from — closing call to action
Fig. 03 — Know where your milk comes from — closing call to action
Mobile hero, designed separately rather than shrunk
Fig. 04 — Mobile hero, designed separately rather than shrunk
ESC